New Style Network Marketing - Why Professionals are Rushing to Join

Kim Beardsmore

There is absolutely no doubt. Network marketing is now
attracting a new type of person. The wave of new style network
marketing is having an unprecedented appeal to professional
business people.

In the past, network marketing has been dismissed by business
leaders as an inferior sales distribution channel. Today,
Fortune 500 corporations flock to do business through network
marketing channels with industry sales approaching $25 billion
in the US and $100 billion worldwide.

The industry, once tainted by the image of the hard hitting,
face to face salesperson, compelling you with exaggerated
promises - has now grown up.

Many network marketing groups have evolved into sophisticated
business systems put together with the skills of savvy corporate
leaders who have become disillusioned with the traditional forms
of earning a living.

Here are a few aspects of the ‘new style' approach to
network marketing that is attracting successful business
professionals to leave their six figure incomes.

Attractive business model. Network marketing no longer has to
rely on a face to face approach to your potential customer. With
the explosion of the internet, the business can now be
accomplished through effective internet marketing techniques.
The internet provides access to potentially millions of people
and you do not have to deal with a totally cold prospect. A
situation most people actively avoid!

It's now possible to reach a highly targeted audience around the
world! Better still, it's possible to attract highly targeted
traffic to your website who initiate contact with you!

Many people see this as a comfortable environment in which to do
business because the prospect of rejection is virtually
eliminated.

Enhanced training and communication. New technologies such as
voicemail, email, internet, cable TV, videoconferencing and
teleconferencing have enabled leaders to provide exceptional
training, product knowledge and coaching remotely. It also has
provided a vehicle for business leaders to use their leadership
skills to develop and motivate their distributor networks.
Communication is now relatively inexpensive and almost
instantaneous, speeding up response times to market demands.

This has launched the industry forward dramatically because it
is now possible to effectively manage a vast network of
thousands of distributors across the globe from your home.

A trend towards corporate disillusionment. Managers in their
forties and fifties who have given their best efforts during
their thirties to their careers, are now looking for
alternatives. Having spent a lifetime building someone else's
business, they are ready to build their own and reap their own
rewards Network marketing opportunities provide an inexpensive
entry to establish your own business.

Work-life balance. The same group who realize they may not have
job security also want to spend more time with family and
friends. They want time to build a life - not just earn a
living. They want secure retirement planning and they want the
freedom to choose when and where they work.

None of these wants are obtainable in a traditional job, no
matter how well paid!

Because a network marketing business can be guilt around an
existing schedule, it is a perfect vehicle for busy
professionals to get started in developing an alternate income
stream. Once established the business can provide a residual
income that can release you from the job market altogether.

A trend towards an aging society. Many people are looking ahead
and realizing that government hand-outs will not be sufficient
security for retirement. In several western countries the number
of retirees are increasing a greater rate than the number of
workers entering the workforce. In these countries, there is a
diminishing pot of funds available to fund retirees. Network
marketing offers a residual income stream that can continue long
after people have stopped working.

The power of e-commerce. Income streams from a few hundred to
tens of thousands per month can be built over the internet. It
is possible to combine internet marketing skills and work your
network marketing business entirely over the internet. There is
almost unlimited potential in combining both viral and network
marketing business principles to quickly build a solid, residual
income stream.

There is some great information the new face of networking
marketing found in “The Wave 4 Way to Building Your
Down line" by Richard Poe.

 
About the author:
Kim Beardsmore is a Human Resource Management Consultant who
works with Fortune 500 companies. She has a BSc and MBus (HRM).
She is also a successful home based business operator. For
further information about Kim's home based business visit:
www.free2liv.com