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10 Women Who Disrupt the Business World in 2024

10 Women Who Disrupt the Business World in 2024

The business world in 2024 is witnessing significant transformations, driven by innovation, technology, and forward-thinking leaders. Among these leaders, women have emerged as powerful disruptors, breaking barriers and setting new standards across various industries.

Here are ten women who are making a significant impact in the business world this year.

1. Whitney Wolfe Herd

Whitney Wolfe Herd, the founder and CEO of Bumble, continues to redefine the online dating and social networking landscape. Under her leadership, Bumble has expanded its services beyond dating to include professional networking and friendship-building.

Wolfe Herd’s commitment to fostering a female-friendly digital environment has solidified Bumble’s position as a market leader​. Her efforts in promoting gender equality in tech have also led to initiatives supporting women in STEM fields.

2. Reshma Saujani

Reshma Saujani, the founder of Girls Who Code, is a relentless advocate for closing the gender gap in technology. In 2024, she launched the Marshall Plan for Moms, a comprehensive program designed to support working mothers and promote family-friendly workplace policies.

Saujani’s initiatives have sparked national conversations on work-life balance and gender equity in the workplace.

3. Julie Sweet

Julie Sweet, CEO of Accenture, has been pivotal in driving the company’s growth and innovation. Her focus on digital transformation, sustainability, and diversity has positioned Accenture as a leader in consulting and technology services.

Sweet’s strategic vision includes significant investments in AI and green technologies, aiming to make Accenture a model for sustainable business practices.

4. Emily Weiss

Emily Weiss, the founder and CEO of Glossier, has revolutionized the beauty industry with her direct-to-consumer model and emphasis on community-driven product development. In 2024, Glossier’s expansion into global markets and new product lines continues to disrupt traditional beauty retail models.

Weiss’s innovative approach to branding and consumer engagement has set new standards for the industry.

5. Adena Friedman

Adena Friedman, CEO of Nasdaq, is at the forefront of transforming global financial markets through technology and innovation. Under her leadership, Nasdaq has integrated blockchain technology and AI to enhance market transparency and efficiency.

Friedman’s efforts in promoting ESG (Environmental, Social, and Governance) criteria have also made Nasdaq a leader in sustainable finance.

6. Jennifer Hyman

Jennifer Hyman, co-founder and CEO of Rent the Runway, has disrupted the fashion industry with her innovative approach to clothing rental and sustainability. In 2024, the company has expanded its subscription services and collaborated with major fashion brands to promote circular fashion.

Hyman’s commitment to reducing waste in the fashion industry has resonated with environmentally conscious consumers.

7. Mary Barra

Mary Barra, the CEO of General Motors, continues to lead the automotive industry toward an electric future. In 2024, GM has accelerated its EV (electric vehicle) strategy, launching several new models and expanding its charging infrastructure.

Barra’s vision for a zero-emissions future is transforming GM and influencing the broader automotive industry.

8. Anne Wojcicki

Anne Wojcicki, CEO and co-founder of 23andMe, is revolutionizing the healthcare industry through personalized medicine and genetic testing. In 2024, 23andMe’s advancements in genomic research are providing new insights into disease prevention and treatment.

Wojcicki’s work is paving the way for a more individualized approach to healthcare, with significant implications for public health.

9. Rihanna

Rihanna, the founder of Fenty Beauty and Savage X Fenty, has disrupted the beauty and fashion industries with her inclusive and diverse approach. In 2024, her brands continue to set new standards for representation and inclusivity, influencing major industry players to follow suit.

Rihanna’s entrepreneurial success extends beyond entertainment, making her a powerful business leader.

10. Arlan Hamilton

Arlan Hamilton, the founder of Backstage Capital, is dedicated to funding underrepresented entrepreneurs. In 2024, Backstage Capital’s continued investment in diverse startups is challenging the traditional venture capital model.

Hamilton’s advocacy for diversity and inclusion in tech has inspired a new generation of investors to prioritize social impact.


These ten women are not only disrupting their respective industries but are also setting new benchmarks for innovation, leadership, and social impact. Their contributions in 2024 highlight the critical role women play in driving business transformation and paving the way for future generations of female leaders.

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Cover photo credit: Whitney Wolfe Herd – TechCrunch, CC BY 2.0, via Wikimedia Commons