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Essential Marketing Strategies for Small Businesses

Essential Marketing Strategies for Small Businesses

Marketing is a crucial component of any small business’s success. It helps create brand awareness, attract customers, and drive sales. However, with limited resources and budget constraints, small businesses need to focus on the most effective marketing strategies to maximize their impact. In this article, we will explore essential marketing strategies that can help small…

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Women Business Owners: Opportunities, Challenges and Growth

Women Business Owners: Opportunities, Challenges and Growth

Women are increasingly gaining recognition as aspiring and successful business owners not just locally but globally. They have proved their capability to promote and expand business equally. It would not be stretching of the truth, if we say that women are gaining an edge over their male counterparts in some sectors. Since women are gradually…

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5 Ways Mompreneurs Can Build Their Own Brand

5 Ways Mompreneurs Can Build Their Own Brand

Being a mompreneur is like holding two full-time jobs: a businesswoman and a parent. It seems like the perfect recipe for constant sleep deprivation and stress – and yet so many mothers all over the world are doing it successfully. In fact, 71% of mompreneurs are the primary caregivers of their children and are still…

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Why Green Marketing Helps the Environment and Your Business?

Why Green Marketing Helps the Environment and Your Business?

In the era of e-commerce and globalisation, parcel deliveries have contributed substantially to pollution and carbon emissions and are expected to continue to worsen in the next few years. It is time for consumers to pay attention to what is going on around them and start demanding improvements from businesses by using their best weapon,…

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